Getting Your Clients Sandal Ready
Get Your Clients
Sandal Ready.
Spring is here and so is your biggest opportunity to fill your appointment book with pedicure bookings. Here's how to do it without feeling pushy.
As we move into the spring months, now is the time to be encouraging our clients to start looking after their feet so they are sandal ready. Over the winter months, without correct care, it is easy for hard skin to build up on the feet. Hard skin needs to be removed slowly and gently to prevent any soreness, so starting early is key to safe, effective hard skin removal.
For best results, professional pedicures need to be completed regularly every 2 to 4 weeks, with a good home care routine carried out by the client in between, to be truly effective.
How to Promote Pedicures Without Being Pushy
Start talking to your clients about pedicures around February to March. This plants the idea into the client's mind without the need to be pushy. Explain the benefits clearly as clients are far more likely to book when they understand what a professional pedicure actually does for them.
Offer Courses and Deals on Pedicures
Offering packages and courses of treatments encourages clients to come regularly, delivers better results, and builds loyalty. Here are three simple deal structures that work:
Block Booking
5 sessions for the price of 4. Rewards commitment and locks in future appointments.
Half Price Add-On
Buy one get one half price. This is a great entry point for clients new to regular pedicures.
Explain to clients that regular appointments and package deals promote long lasting results, are more cost effective and make maintenance easier. Little and often is far more effective than infrequent visits with long gaps between. It also gives clients dedicated time for themselves in a stress-free environment.
The Easiest Upsell You're Not Doing
A great way to upsell a pedicure treatment is to add it to a gel pedicure service as a luxury extra. Complete the gel polish as a dry service first, then start the wet elements, always soak and scrub afterwards. It's a natural, seamless add-on that clients love and barely even feel like an upsell.
Aftercare for the Best Results
For the best results, clients must follow a good aftercare routine at home. This maintains the treatment and keeps feet in the best possible condition between appointments. Consider designing a simple aftercare leaflet to send home with every client:
You can also support clients further by including pedicure kits within your treatment price as a small take-home gift, or display them clearly at reception as a retail option for clients to purchase and use at home.
Common Mistakes Clients Make
One of the biggest challenges with professional pedicure treatments isn't the treatment itself, it's how clients maintain their feet in between appointments.
Leaving too long between appointments
Hard skin builds back up, undoing all previous work. The client never really gets on top of their foot care, as each appointment starts from scratch.
Picking hard skin or overgrown toenails
This can lead to soreness, irritation, and in some cases infection, making the feet more difficult to treat professionally.
Leaving gel pedicures on too long
This can lead to dryness and discolouration of the natural nail. As the nails grow, it can cause discomfort as they press against the end of the shoe. In more severe cases, this can lead to onycholysis of the big toenail. This is lifting of the nail plate from the nail bed caused by nail length and repeated friction from footwear.
Education Builds Trust
It is important as a professional nail technician to encourage good habits when it comes to foot care. Your role isn't just to carry out the treatment, it's to guide your client so they can look after their feet properly between appointments and get the best long-term results.
Educating your client gives confidence and trust in your nail services and will get your clients coming back time after time.
Start the conversation in February.
Fill your books by spring.